WHAT THE PHOENIX REPRESENTS

The Phoenix is a mythical bird that lives for five or six centuries in the Arabian desert, after this time burning itself on a funeral pyre and then rising from the ashes with renewed youth to live through another cycle.

Phoenix can also be used to describe a person that is regarded as uniquely remarkable in some respect.

I chose the Phoenix because the idea of renewed youth and energy is very symbolic of what I do, helping people to stop what they are doing, right now, and start down a different path with renewed passion and drive. The second definition is important because I believe everyone on this earth is uniquely remarkable in some respect.

Also see: How We Operate »